One of the main causes of youth unemployment in the South, which is close to 60%, is the absence of businesses as a consequence of the deindustrialisation process that has affected the territory over the years, tormenting it. As the report of the La Malfa Foundation denounced a few years ago, only 6% of the approximately 2,000 large Italian companies are based in the South. According to Bankitalia, not surprisingly, between 2007 and 2014, the decline in GDP in the South was close to 15% with the result that the economy of the southern regions of Italy stopped at around 85.2 points while all the rest are above 90. If this is true, it is also true that, a few years from now, this situation could change thanks to the technological revolution. Which is able to remotely connect workers and contracting companies, to “disintermediate” therefore the work spaces and, consequently, to create employment in the South even in the absence of the typical corporate structures. Daughter of this revolution is a type of work such as crowd work thanks to which the client company (so-called crowdsourcer), based in any part of the world, has the possibility to request the performance of a work activity from the “crowd “of people (crowd), even if operating on the opposite side, connected to the digital platform that intermediates between them and the company. The crowd work has already reached large dimensions. The World Bank report, entitled The Global Opportunity in Online Outsourcing, estimates that it will generate $ 25 billion in revenue in 2020. There are 2,300 digital crowdsourcing platforms operating globally. Among these, the most famous are the American Amazon Mechanical Turk (AMT), Top Coder and Upwork, the Australian Freelancer.com, the German Twago. In 2015, AMT declared 500,000 subscribers from 190 different countries, 753,911 Top Coder (precisely located in Massachusetts), Upwork 8 million from 180 nations, Freelancer 14.5 million with 7.5 million projects while Twago 263,715 registered with 66,683 projects (as confirmed by Pooler, 2014 and Strube 2015).

The most famous clients include Google, Intel, Facebook, AOL, NSA, Telekom, Honda, Panasonic, Microsoft, NBC, Walt Disney and Unilever. And so, industrialization, as we know it today, is no longer a necessary condition for creating employment in the territory but it is the simple connection to a mobile device and young people from the South will have the opportunity to return to work with one of them available. The effort to combine the opportunities of the technological revolution with the risks of setback on the level of the protections that derive from it will remain. As Lukas Biewald, CEO of the CrowdFlower platform, warned, “before the advent of the internet, it would have been particularly difficult to find someone available to work for you ten minutes to be fired immediately. But thanks to these technologies you can now actually find someone, pay him a paltry fee and then get rid of it as soon as you no longer need it. ” In Italy, the right step is in the direction of a common statute of rights, i.e. applicable to workers as such, whether they are subordinate, self-employed or parasubordinate since, up to now, certain precise rights have been paid to each specific category of belonging. Some companies, especially small ones, already face this challenge with an articulated system of internal rights created to measure. This is the case, for example, of Net in Progress which happens to be read on one of the blogs dedicated to young innovators. After all, it is a question of governing the technological revolution in the awareness that it is not absolutely constructive or “disruptive” but can be one or the other according to the “environmental” conditions in which it finds development. Published: 03/21/2017 on huffingtonpost http://www.huffingtonpost.it/ciro-cafiero/il-crowd-work-contro-la-disoccupazione-giovanile-del-sud_b_15473492.html